Lucie Melicharová

Lucie Melicharová
marketing manager

I am a marketing manager with sound understanding of marketing principles, administration and organisational skills. Professional with analytical effective project management skills and strong creative outlook. 

My precision and ever-lasting search for fresh ideas perfectly matches the firm's way of working: Keep calm and follow the ARROWS.

I am a native speaker in Czech and speak English and Russian as well.

Before joining ARROWS, I worked in the Medical and Cynological industry.

Specialization:

  • managing all marketing for the company and activities within the marketing department;
  • overseeing the annual marketing budget and ensuring its use is fully maximised;
  • creating different marketing materials;
  • coordinating, planning and implementing marketing and promotional campaigns with sales activities;
  • coordinating the production of a wide range of marketing communications;
  • monitoring and reporting on effectiveness of marketing communications;
  • managing events;
  • planning and delivery of community management strategies through social media;
  • managing social media presence and direct programs to improve social media reputation and recognition;
  • writing copy for all marketing material, including brochures, letters, emails and websites;
  • writing different types of copy depending on its purpose.

Last but not least I am Communication coordinator in our international business platform ARROWS International.

My daily profesional routine is coordinating and communicating with chairman, partners, colleagues, support staff and clients about projects. Coordinating meetings, conferences, video calls and presentations. Creating marketing materials such as brochures, press releases, social media posts and newsletters. Organizing and direct promotional events as well.