
You've built your business from the ground up. It's not just a job for you - it's your life's work, the manifestation of your vision, effort and countless hours of work. The company is thriving today, but it has hit its limits. Further growth, expansion into new markets or innovative product development requires capital you don't currently have. And so comes the inevitable question: accept an investor.
Author of the article: ARROWS (JUDr. Jakub Dohnal, Ph.D., LL.M., office@arws.cz, +420 245 007 740)
For many founders, this step is fraught with conflicting emotions. On the one hand, it's an exciting opportunity to take the company to the next level, but on the other hand, they feel apprehension. Fear of losing control, of someone who doesn't know the company starting to interfere with decisions that have been solely in their hands until now. Fear that their vision will be lost in the endless compromises and pressure to make a quick profit. Fear that they will be pushed out of their own project that they have spent years building.
This feeling is perfectly legitimate. The entry of an investor is not just a financial transaction. It is the beginning of a new, high-risk business partnership - in effect, an "entrepreneurial marriage". And as in any marriage, the key to success is the right choice of partner and a clearly defined "prenuptial agreement."
This guide is for you - the visionaries and founders who stand at this important crossroads. We'll show you that the arrival of an investor doesn't have to mean the end of your autonomy. On the contrary, with the right preparation and expert legal advice, this move can be the best strategic decision for your future. The goal is not to avoid the investment, but to structure it correctly to protect your vision while opening the way to unprecedented growth. At ARROWS, we understand that we are protecting not only your shares in the company, but more importantly, your life's work. We are your partners to guide you through this complex process safely and confidently.
The most common cause of future conflict is a fundamental misunderstanding that the founder and investor, although sitting at the same table, come from completely different worlds. Their motivations, time horizons and definitions of success can differ dramatically. Understanding these differences is the first and most important step in preventing disputes.
For founders, a company is often much more than a collection of assets and liabilities. It's his "baby" that he has sculpted from its first steps. Decisions are often driven not only by data, but also by intuition and a deep understanding of the market and company culture that can't be crammed into a spreadsheet. Your goal is often to build something lasting, to leave a legacy, not just to make a quick profit. This emotional and long-term view is your greatest strength, but it can also be a source of friction with a partner who sees the world through the lens of numbers and ROI.
The term "investor" is too general. To choose the right partner, you need to understand who you're dealing with. Each type of investor brings not only money, but also a specific set of expectations and ways of working.
The biggest mistake founders make is assuming that all money is equal. They aren't. The source of capital determines the nature of the partnership, the level of pressure, and the ultimate definition of success. A founder who seeks a slow and steady growth partner but accepts money from a VC fund is dooming himself to failure because the entire VC model is built on rapid expansion and early exit. Conversely, a fast-growing tech startup may be hampered by the conservative approach of a family office.
That's why the first "due diligence" you need to do as a founder is not the one an investor is going to do on you. It's your own due diligence on potential investors. Research their portfolio, talk to founders of companies they have already invested in, and ask, "Would you do this again?" This step is crucial and unfortunately often underestimated.
At ARROWS, we know that not every investor is right for your company. Our first step is always to help clients define what kind of partner they are really looking for - not just what kind of capital. By providing strategic advice, we nip future conflicts in the bud.
Investor entry is a process, not a one-time event. Success depends on the careful preparation that precedes the actual signing of contracts. This phase is about building trust, presenting your vision and showing that you are not only a great businessman but also a reliable partner.
Investors don't invest in ideas, they invest in well thought out plans and capable teams. Your pitch deck and business plan are not just presentations, they are key tools that tell your company's story. They must be built on data, they must be transparent, and they must clearly articulate the problem you are solving, your unique solution, the size of your market, and the strength of your team.
Be honest about strengths and weaknesses. An experienced investor will know when you're hiding something. Transparency from the start builds trust, which is essential for a long-term partnership.
One of the most sensitive points in a negotiation is determining the value (valuation) of your company. How can you value a company whose greatest value is in its future potential?
Once you and the investor have tentatively agreed on key parameters (usually in the form of a Term Sheet), due diligence, or due diligence, follows. For many founders, this is the most dreaded part of the process.
While this may seem like a one-sided process where you are under the microscope, in reality, due diligence is your best opportunity to "test" a prospective partner. The way an investor and their team conduct due diligence says a lot about them. Are their questions strategic and to the point, or are they getting unnecessarily bogged down in trivia? Are their advisors behaving professionally and respectfully or arrogantly? Do they understand the nuances of your business, or are they just mechanically ticking off items on a generic list. A founder who closely observes the other party's behavior at this stage can gain key insights. An investor who is disorganized, disrespectful or demonstrates a poor understanding of your business during due diligence is likely to be a very difficult and unhelpful partner post-investment. Use this stage to answer a key question: "Is this the person I want by my side when the going gets tough?"
The due diligence process can be stressful for founders. At ARROWS, not only do we help our clients prepare all the documentation and "clean up" the company so that they go through the due diligence process smoothly, but we also teach them how to use the process to their advantage - to get to know their future partner better. We're by their side every step of the way, from preparing the data room to negotiating based on DD findings.
Once the negotiations and due diligence are complete, it's time to make the actual investment. How an investor puts capital into your company is not just a technical detail. It's a strategic decision with far-reaching legal, tax and ownership implications. In the Czech environment (most often with limited liability companies), there are several basic paths.
This is the classic way to raise growth capital.
This option is used to allow the founder to monetize part of the value of the company.
This is a flexible instrument, but less frequently used for new investor entry.
A modern and flexible instrument, particularly popular with early-stage startups.
To help you navigate, we've prepared a table that summarizes the key differences between the different structures.
Criterion |
Increase in ZK (Primary Issue) |
Share Sale (Secondary) |
Convertible loan |
Where does the money go? |
To the company |
To the founder |
To the company (as a debt) |
Impact on control? |
Dilution of founder's share |
Reduction of the founder's share |
Deferred future dilution |
Tax implications for the founder? |
No immediate |
Taxation of income from sale |
No immediate
|
Administrative complexity? |
High (notary, registry) |
Medium (contract) |
Low (contract) |
Signal to the market? |
Growth capital |
Founder "cashuje" |
Delay valuation, quick funding |
Choosing the right deal structure has major and long-term implications. It is not just a technical decision, but a strategic choice. At ARROWS, we analyze our client's goals - whether it is maximizing capital for the company or partially monetizing its existing work - and design a customized structure that is most tax and legally efficient. We routinely handle this process and have extensive experience with it.
If preparation and due diligence is the foundation, then the investment documentation is the building itself. The two documents are absolutely key: The Term Sheet, which is the blueprint, and the Shareholders' Agreement (SHA), which is the constitution of your new partnership. This is where the future distribution of power, money and risk is decided.
The Term Sheet is the document that summarizes the basic business and legal terms of the investment. Although it is largely legally non-binding (except for confidentiality and exclusivity provisions), it provides the moral and practical basis for the final contract. In practice, it is very difficult and damaging to reputation to deviate from the terms agreed in the Term Sheet.
It is crucial for you as a founder to understand several standard clauses that investors enforce for their protection and that can dramatically affect your future:
While the Memorandum of Association is a public document that governs the basic outward functioning of the company, the Shareholders' Agreement or SHA is a private, detailed contract that governs the relationship between the shareholders. It is the most important document for preventing future disputes.
Negotiating Term Sheet and SHA is not just a legal exercise. It is a simulation of your future relationship. The way an investor approaches these negotiations will tell you how they will behave in the future. An investor who insists on extremely one-sided and aggressive terms (e.g. 3x participating preference and full ratchet anti-dilution) is giving you a clear signal: "My profit is above all else, and I'm not willing to share the risk". By accepting such terms, you are not only giving up future profits, but you are entering into a partnership with someone who has a low tolerance for risk and a high desire for control. That's why negotiation itself is a diagnostic tool. An investor's willingness to find a fair, market-standard compromise is the best indicator that they will be a good long-term partner.
At ARROWS, we have negotiated dozens of investment agreements. We know what is market standard and what is already over the edge. We not only explain to our clients what each clause means in practice, but we actively negotiate terms on their behalf that protect their stake and their influence in the company. A well-negotiated Term Sheet is the foundation of a healthy investor relationship.
Even with the best of intentions and the most sophisticated contracts, conflict can arise. Visions may diverge, opinions on strategy may differ, or human chemistry may simply stop working. The goal of a good legal setting is not to avoid conflict altogether - that is impossible. The goal is to have a pre-agreed mechanism to resolve them without destroying the value of the firm.
The best dispute is one that never starts. Again, the basis of prevention is a precisely written Social Housing Agreement (SHA). Clearly defined roles and responsibilities, an agreed business plan and budget, and transparent reporting minimise the scope for misunderstanding and suspicion.
The most dangerous situation is the so-called deadlock or stalemate. It typically occurs in companies with two partners with 50% shares, when they cannot agree on a key decision and the company is paralyzed. There are drastic but effective mechanisms for these cases that need to be negotiated in the SHA.
People leave companies. It is crucial to be clear in advance about what will happen to their shareholding.
The following table will help you better navigate these complex mechanisms.
Mechanism |
Principle |
Benefits |
Risks for founders |
Russian Roulette |
Offer to buy or buy at the same price. |
Quick resolution, incentivizes to offer a fair price. |
Extremely favors the financially stronger party. You may be forced to sell even if you don't want to. |
Texas Shootout |
Secret auction, highest bidder buys. |
"Winner" gets control, "loser" gets a good price. |
Still favors the side with more capital. Loss of share is inevitable for one of the partners. |
Good/Bad Leaver |
The price of the share depends on the reason for leaving. |
Protects company from key people leaving, punishes unfair behavior, motivates loyalty. |
The definition of a "Bad Leaver" must be absolutely precise and unambiguous, or risk protracted and costly litigation. |
Disputes between partners are one of the most destructive forces in business. At ARROWS, we specialize not only in resolving disputes that have already arisen, but in preventing them in the first place. We create partnership agreements with robust but fair mechanisms for resolving impasses that protect the value of the firm for all parties. If you do find yourself in a dispute, our team of experienced trial lawyers will guide you through the negotiation or litigation process to achieve the best possible outcome.
The work doesn't end when the contracts are signed and the money is credited to your account; it begins. Closing an investment is a starting line, not a destination. Now your job is to turn the agreement on paper into a productive and mutually beneficial partnership.
Regular, structured and transparent communication is the foundation of a healthy investor relationship. It's not about being micromanaged, it's about building trust. An investor who is well informed is a calm investor. Prepare a simple format for a regular report (e.g., monthly) that summarizes key metrics, successes, as well as issues and challenges. Bad news shared in a timely manner is a problem to solve. Bad news shared late or withheld is a crisis of confidence that is hard to fix.
The relationship with the investor needs to be actively managed, not passively experienced. Founders who approach their investors as a resource to be managed - providing them with structured information, asking for specific help, and effectively running board meetings - will retain much more influence and derive more value from the partnership than those who see the investor as either the boss or the adversary. A proactive approach allows you to control the narrative and shift the dynamic from "reporting to a superior" to "working with a partner."
If you've chosen a "smart money" investor, you have more than just a bank by your side. Make active use of their knowledge, experience and, most importantly, their network of contacts. Do you need to reach a potential big client? Do you want advice on a foreign market entry strategy? Ask your investor. A good investor will be happy to help you, because your success is his success.
With the arrival of an investor, the governance of a company often becomes more formal, typically by establishing a more formal board of directors (or a general meeting with clear rules).
Our work at ARROWS does not end with the signing of a contract. As part of our corporate governance services, we help clients set up effective systems for communicating with investors, prepare them for general meetings and advise them on how to run board meetings effectively. In doing so, we help build strong and productive relationships that are key to long-term success.
The journey from the initial idea of bringing on an investor to a successful partnership is complex and fraught with pitfalls. As we have seen, it is a process that tests not only your business model, but also your strategic thinking, negotiation skills and emotional resilience.
Bringing in an investor is one of the most important steps in the life of a company. It is not a process you should go through alone. The risks are too high and the opportunities too great to leave anything to chance. Every clause in the Term Sheet, every provision in the Partnership Agreement, every decision about the structure of the transaction will impact your business, your assets and your vision for years to come.
With comprehensive knowledge of corporate law, tax and transactional advice, ARROWS is uniquely equipped to guide you through the entire process. We understand the world of founders and the world of investors and can build a bridge between the two. We're not just your lawyers; we're your strategic partners, protecting what you've built and helping you achieve your most ambitious goals.
Are you planning to bring in an investor? Don't leave your firm's future to chance. Contact us today for a no-obligation initial consultation. Let's work together to ensure your vision grows safely and without unnecessary conflict.
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